In the third part, method adopted for competitors analysis involved surveying and observational study of all the competitive brands of kingfisher ibf’s packaged drinking water such as aquafina, bisleri, oxyrich, kinley etc followed by the comparison of same. A project on comparative analysis of minute maid nimbu fresh and channels used by coca-cola against its competitors submitted by: amritplal singh 1|page m090700006 acknowledgement. Description acknowledgement introduction introduction the cadbury’s inc has taken the opportunity to offer us a broader view of chocolate category.
Comparative analysis of service quality in different private and public banks with that of standard chartered bank in delhi and ncr 1560 a study of marketing practices & the customer satisfaction [trident information system pvt. To do a comparative analysis of kingfisher’s packaged drinking water with other market players in pune region secondary – to study market share of packaged drinking water of kingfisher. The organized players consist of brands like bisleri, kinley, aquafina, oxyrich, himalaya, etc parle bisleri has continued to be the market leader with a market share of 385% the bottled water industry in india still consists of still bottled water.
India has become a scapegoat india tries to be nice to everyone and this is what we get in return. Accordingly, coca cola as an organization should focus actually on the development of the kinley as just a brand and then take it up to bisleri's level of trust” threats crude material sourcing – “water is the main risk to coca cola. Competitive study of bottled water market price: bisleri is pursuing a price strategy and is confident that with the growth in volumes it will be able to bring down the prices for instance while the 500ml is priced at rs8, 1-litre bottle is priced at rs 12(rs 6/05l.
It’s common knowledge that most water sources are now polluted, but there is tremendous confusion about what kind of drinking water is the most health promoting, and what kind of home water treatment produces the best drinking water. These issues and contexts shape competition in international markets and ensure that global strategy analysis must incorporate both classic strategy theory and ideas shaped by the ongoing globalization efforts of many firms. Description : report by nishant baghel ansal institute of technology project report on nanotechnology project report on agrochemicals.
( business standard) almost all the major international and national brands water bottles are available in indian market before few years bottle water was considered the rich peoples choice, but now it is penetrated even in rural areas three key players mainly dominate the indian bottled water market parle bisleri, coca cola india inc kinley. Share & embed embed script size (px. The same dynamic strategy of positioning and marketing communication was adopted by the company, in order to fascinate the indian market more often, the company attempted to rapt consumers in india by establishing an association with their passions for say, cricket, movies, music or food.
Thus from the above analysis it is very clear that bisleri still holds on dominant position in the mineral water markete3 but at the same time new entrants like aquafina and kinley with market share of 10% and 8% respectively may pose threat to bisleri in the long run. Swot analysis of bisleri 1 strength:- the strength of bisleri are as follows:- a pioneer of packaged drinking water:- bisleri is the pioneer of the packaged drinking water segment, so whenever one refers to the packaged drinking water the first name that comes is mind is of bisleri. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online and environmental and internal analysis, strategy formulation. Kinley mineral water-the refreshing pure water leh berry, bisleri and a few others give coca-cola competition in the lines of water and juices as far as the indian market is concerned my topic of this management thesis is “comparative study of different promotional schemes adopted by.